
Why Your Coach’s Character Matters Just as Much as Their Skills
I recently had an eye-opening experience with someone I had followed and admired for her grit and tenacity. Like me, she took a leap, leaving the career she trained for to turn her passion into a business. As a marketing coach, she built her brand during COVID, mastering skills I hadn’t focused on because I was healing from a stroke. Now that I’m back, I’ve been exploring what’s new in the field, and I was excited to see her “no fluff” approach to success.
In our profession, it’s common for coaches to talk about mindset and resilience. To “walk the walk” and “talk the talk” are mantras we’re all familiar with, and as both a life and transformational coach, these principles are everything to me. For my clients, unshakable tenacity is part of what I bring to the table every day, and I admired that she seemed to embody this too—or so I thought.
She scheduled a training right after the recent election, which I thought showed that she was ready to work, no matter the outcome. While we don’t share the same political views, I respected that she could set those aside for her business. But when her candidate lost, she canceled the session, saying she and her audience needed a week to grieve. While I understood her disappointment, I’m from a generation that believes in pushing forward and not letting personal feelings hold us back.
When I reached out with some encouraging words, she took it as me “belittling” her, claiming I was “invalidating” her and her audience. Her reaction was surprising—and disappointing. This experience made me rethink the importance of character when choosing a coach.
Choosing the Right Coach for You
When you choose a coach, you’re choosing more than a skill set. You’re choosing a mentor who should be able to support you, even when things don’t go their way. If they need a week off every time life hits a bump, how will they support you through challenges?
As a life and transformational coach, I’m here to help my clients keep moving forward. No matter what life throws my way, I am committed to being a steady presence, ready to help you reach your goals without letting my own emotions get in the way. I believe a coach should be resilient, focused, and ready to keep going, no matter what happens.
So, if you’re looking for someone who will stand by you with unshakable tenacity and dedication, remember that you deserve a coach who won’t crumble under pressure. That’s the difference I offer, and it’s what I hope you’ll see in me.
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